The Origin

One night, five NBA owners — Emilia Fazzalari and Wyc Grousbeck of the Celtics, Jeanie Buss of the Lakers, Michael Jordan of the Hornets, and Wes Edens of the Bucks met for dinner. That evening they bonded over their shared love for tequila. From there Cincoro was born. Ultra smooth, naturally rich, and simply delicious, it’s the perfect tequila to sip, savor and share.

The Vision

Create a naturally rich and delicious tequila that was ultra smooth with a long, luxurious finish.

One Exceptional Tequila
Two Appellations

Cincoro Tequila captures the essence of both terroirs, uniquely using 100% Blue Weber Agave harvest from the Highland and Lowland appellations of Jalisco, Mexico.

The Bottle

Designed to reflect Cincoro’s sleek, contemporary, and unique tequila, the bottle evolved into a glass agave leaf sculpture reflecting the five owners with its five facet form. The “Crown” stopper inverts the bottle shape, and at the base, a 23-degree-angle punt shows the Cincoro Fire Agave icon.